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Experience

PERKINS&WILL

MARKETING COORDINATOR | NOVEMBER 2021 - PRESENT

Proposal Lead

  • Lead the development and execution of an average 5 complex RFI/RFQ/RFP's per month ensuring scope accuracy, competitive differentiators, and strategic client-centric messaging

  • Serve as central point of contact throughout pursuit milestones, clarifying approach, gathering technical collateral, and crafting visually-compelling submittals and presentations

  • Facilitate proposal-related kickoff calls and check-in meetings both internally and externally with partners to delegate outstanding tasks

  • Conduct weekly procurement go/no-go assessments with project leaders, marketers, and practitioners to optimize and support business initiatives

 

Firmwide Business Operations

Spearheaded the development a "Marketing Toolkit" database–– an internal resource designed to support 2,800+ staff globally, improving efficiency and consistency in marketing request workflows.

  • Facilitated workshops with marketers, developers, and business leaders to identify challenges

  • Analyzed existing products to innovate business tools and resolve technical issues

  • Provided technical and creative direction to IT and development team using UX driven research

  • Compiled key narratives, pursuit collateral, and assessed winning proposals across disciplines

  • Populated database with strategically identified resources to streamline search results

GENSLER

MARKETING COORDINATOR | AUGUST 2021 - NOVEMBER 2021

  • Responded to an average of 5 SOQ/RFI/RFQ/RFP's on a monthly basis ranging in complexity

  • Developed high-impact presentation collateral for shortlisted proposals

  • Designed portfolios, brochures, and booklets to use as client collateral deliverables

  • Maintained Salesforce database of opportunities and pursuits for review with leadership

BNIM ARCHITECTS

BUSINESS DEVELOPER | MARCH 2021 - AUGUST 2021

  • Developed and maintained client relationships within strategically targeted market areas

  • Identified potential opportunities and partnerships via strategic alignment efforts

  • Leveraged professional relationships with targeted clients to promote partnership opportunities

  • Produced effective proposals and presentations in response to RFI/RFQ/RFPs

AVARCAS USA

MARKETING COORDINATOR | MARCH 2019 - APRIL 2021

  • Improved customer experience and increased retention by resolving CX issues

  • Crafted strategic content for campaigns, social media, and website collateral

  • Increased brand awareness via collaborations, campaigns, and optimizing SEO

  • Analyzed competitors and business models for opportunities to innovate and improve CX

  • Responded to over a hundred customer service related emails on daily basis to resolve issues

Client Types

  • Commercial

  • Real Estate

  • Education

  • Financial Advisory

  • Government

  • Healthcare

  • Law

  • Private Equity

  • Residential

  • Tech

  • Transportation

Skills

  • InDesign

  • Illustrator

  • Photoshop

  • Wordpress

  • Premire

  • After Effects

  • Miro

  • Adobe Creative Suite

  • Microsoft Office Suite

  • Powerpoint

  • Salesforce

  • New Forma

  • Tableau

  • OneView

Education

MASTER OF SCIENCE, ARCHITECTURE

NewSchool of Architecture & Design, 2021

BACHELOR OF ARTS, ADVERTISING

University of West Florida, 2017

Minor: Marketing

Certifications

GPRO FUNDAMENTALS OF BUILDING GREEN

Urban Green Council, 2020

DIGITAL MARKETING CERTIFICATION

University of West Florida, 2017

Honors + Awards

WOMEN IN GREEN SCHOLARSHIP

San Diego Green Building Council, 2019

PRESIDENTS AWARD SCHOLARSHIP

NewSchool of Architecture & Design, 2019

PRESIDENTS & DEANS LIST

NewSchool of Architecture & Design, 2020 - 2021

University of West Florida, 2016 - 2017

Professional Organizations

Society of Marketing Professional Services (SMPS)

Member, 2020

American Institute of Architecture (AIA)

Member, 2020

San Diego Architectural Foundation (SDAF)

Member, 2020

American Planning Association (APA)

Member, 2020

San Diego Green Building Council (SDGBC)

Member, 2020

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