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760.504.9658
vernis.laura@gmail.com
linkedin.com/in/lauraliciav

Experience

PERKINS&WILL

MARKETING COORDINATOR | NOVEMBER 2021 - PRESENT

Firmwide Business Operations

Pitched, initiated, and developed a Marketing Toolkit Database designed for marketers, creating a strategic database that optimizes the proposal pursuit process.

  • Facilitated workshops with marketers, developers, and business leaders to identify challenges

  • Analyzed existing products to innovate business tools and resolve technical issues

  • Provided technical and creative direction to IT and development team using UX driven research

  • Harvested key narratives across disciplines to leverage marketing resources

  • Populated database with strategically identified resources to streamline search results


Proposal Lead

  • Champion an average of 5 project proposals/month ranging in complexity and team size

  • Develop and schedule proposal milestone materials to meet submittal requirements/deadlines

  • Coordinate with teaming partners and consultants to collect information and documents

  • Guide project teams with presentation interviews and provide marketing collateral

GENSLER

MARKETING COORDINATOR | AUGUST 2021 - NOVEMBER 2021

  • Participated in project strategy and planning using pipeline and Salesforce insights

  • Designed, wrote, and produced winning project proposals in a rapid-paced environment

  • Crafted presentation materials and coordinated interview rehearsal/preparation

  • Conducted market research to identify project leads and business development activities

  • Maintained Salesforce database of opportunities and pursuits for review with leadership

BNIM ARCHITECTS

BUSINESS DEVELOPER | MARCH 2021 - AUGUST 2021

  • Developed and maintained client relationships within targeted market areas

  • Identified potential opportunities and partnerships via strategic alignment efforts

  • Leveraged professional relationships with targeted clients to promote relevant service offerings

  • Produced effective proposals and presentations in response to RFQs/RFPs

AVARCAS USA

MARKETING COORDINATOR | MARCH 2019 - APRIL 2021

  • Improved customer experience and increased retention by resolving CX issues

  • Crafted strategic content for campaigns, social media, and website collateral

  • Increased brand awareness via collaborations, campaigns, and optimizing SEO

  • Analyzed competitors and business models for opportunities to innovate and improve CX

  • Responded to over a hundred customer service related emails on daily basis to resolve issues

Skills

  • InDesign

  • Illustrator

  • Photoshop

  • Wordpress

  • Premire

  • After Effects

  • Miro

  • Adobe Creative Suite

  • Microsoft Office Suite

  • Powerpoint

  • Salesforce

  • New Forma

  • Tableau

  • OneView

Education

MASTER OF SCIENCE, ARCHITECTURE

NewSchool of Architecture & Design, 2021

BACHELOR OF ARTS, ADVERTISING

University of West Florida, 2017

Minor: Marketing

Certifications

GPRO FUNDAMENTALS OF BUILDING GREEN

Urban Green Council, 2020

DIGITAL MARKETING CERTIFICATION

University of West Florida, 2017

Honors + Awards

WOMEN IN GREEN SCHOLARSHIP

San Diego Green Building Council, 2019

PRESIDENTS AWARD SCHOLARSHIP

NewSchool of Architecture & Design, 2019

PRESIDENTS & DEANS LIST

NewSchool of Architecture & Design, 2020 - 2021

University of West Florida, 2016 - 2017

Professional Organizations

Society of Marketing Professional Services (SMPS)

Member, 2020

American Institute of Architecture (AIA)

Member, 2020

San Diego Architectural Foundation (SDAF)

Member, 2020

American Planning Association (APA)

Member, 2020

San Diego Green Building Council (SDGBC)

Member, 2020

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