760.504.9658
vernis.laura@gmail.com
Experience
MARKETING COORDINATOR
PERKINS&WILL
GENSLER
NOVEMBER 2021 - PRESENT
AUGUST 2021 - NOVEMBER 2021
Proposal Management
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Lead the development and execution of an average five complex RFI/RFQ/RFP's per month ensuring scope accuracy, competitive differentiators, and strategic client-centric messaging
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Serve as central point of contact throughout pursuit milestones, clarifying approach, gathering technical collateral, and crafting high-impact submittals
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Facilitate proposal-related kickoff calls and check-in meetings with both internal and external team to delegate outstanding tasks
Strategic Partner
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Collaborate with practice leaders to develop strategic pre-positioning and business development collateral tailored for current and prospective clients
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Conduct weekly go/no-go procurement assessments in collaboration with senior leadership and manage client data (intel, debriefs, meetings, etc.) within CRM platforms such as Salesforce
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Design visually compelling branded collateral such as: portfolios, brochures, and pitch-decks that are strategically crafted to a specific message, client, and industry sector
Firmwide Business Operations (Perkins&Will Only)
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Facilitated workshops with key marketers, practitioners, and business leaders to identify proposal-related challenges and areas to streamline pursuit proposal process
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Provided technical and creative direction to IT development team using insights from workshops
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Compiled key narratives, pursuit collateral, resources, and assessed winning proposals across disciplines to populate database and optimize platform effectiveness
BUSINESS DEVELOPER
BNIM ARCHITECTS
MARCH 2021 - AUGUST 2021
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Developed and maintained client relationships within strategically targeted market area sectors
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Identified partnership opportunities with key consultants to strengthen expertise and qualifications
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Produced winning proposals and presentations in response to highly-competitive RFP's
DIGITAL MARKETING MANAGER
AVARCAS USA
MARCH 2019 - APRIL 2021
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Championed brand partnerships with key influencers to promote brand awareness
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Designed content collateral for campaigns, social media, and influencer assets
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Responded to over a hundred customer service related emails on daily basis to resolve issues
Client Types
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Commercial & Commercial
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Cultural & Civic
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Education
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Financial Advisory
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Financial Institutions
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Government Institutions
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Healthcare
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Private Equity
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Professional Services
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Real Estate
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Residential
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Sports & Recreation
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Technology
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Transportation
Skills
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HubSpot
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InDesign
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Illustrator
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Photoshop
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Miro
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Adobe Creative Suite
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Microsoft Office Suite
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Powerpoint
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Salesforce
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New Forma
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Tableau
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OneView
Education
MASTER OF SCIENCE, ARCHITECTURE
NewSchool of Architecture & Design, 2021
BACHELOR OF ARTS, ADVERTISING
University of West Florida, 2017
Minor: Marketing
Certifications
GPRO FUNDAMENTALS OF BUILDING GREEN
Urban Green Council, 2020
DIGITAL MARKETING CERTIFICATION
University of West Florida, 2017
Professional Affiliations
National Organization for Minority Architects (NOMA)
Member, 2022
Society of Marketing Professional Services (SMPS)
Member, 2021
American Institute of Architecture (AIA)
Member, 2020
San Diego Architectural Foundation (SDAF)
Member, 2020
American Planning Association (APA)
Member, 2020
San Diego Green Building Council (SDGBC)
Member, 2020