760.504.9658
vernis.laura@gmail.com
linkedin.com/in/lauraliciav
Experience
PERKINS&WILL
MARKETING COORDINATOR | NOVEMBER 2021 - PRESENT
Firmwide Business Operations
Pitched, initiated, and developed a Marketing Toolkit Database designed for marketers, creating a strategic database that optimizes the proposal pursuit process.
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Facilitated workshops with marketers, developers, and business leaders to identify challenges
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Analyzed existing products to innovate business tools and resolve technical issues
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Provided technical and creative direction to IT and development team using UX driven research
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Harvested key narratives across disciplines to leverage marketing resources
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Populated database with strategically identified resources to streamline search results
Proposal Lead
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Champion an average of 5 project proposals/month ranging in complexity and team size
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Develop and schedule proposal milestone materials to meet submittal requirements/deadlines
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Coordinate with teaming partners and consultants to collect information and documents
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Guide project teams with presentation interviews and provide marketing collateral
GENSLER
MARKETING COORDINATOR | AUGUST 2021 - NOVEMBER 2021
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Participated in project strategy and planning using pipeline and Salesforce insights
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Designed, wrote, and produced winning project proposals in a rapid-paced environment
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Crafted presentation materials and coordinated interview rehearsal/preparation
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Conducted market research to identify project leads and business development activities
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Maintained Salesforce database of opportunities and pursuits for review with leadership
BNIM ARCHITECTS
BUSINESS DEVELOPER | MARCH 2021 - AUGUST 2021
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Developed and maintained client relationships within targeted market areas
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Identified potential opportunities and partnerships via strategic alignment efforts
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Leveraged professional relationships with targeted clients to promote relevant service offerings
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Produced effective proposals and presentations in response to RFQs/RFPs
AVARCAS USA
MARKETING COORDINATOR | MARCH 2019 - APRIL 2021
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Improved customer experience and increased retention by resolving CX issues
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Crafted strategic content for campaigns, social media, and website collateral
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Increased brand awareness via collaborations, campaigns, and optimizing SEO
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Analyzed competitors and business models for opportunities to innovate and improve CX
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Responded to over a hundred customer service related emails on daily basis to resolve issues
Skills
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InDesign
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Illustrator
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Photoshop
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Wordpress
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Premire
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After Effects
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Miro
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Adobe Creative Suite
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Microsoft Office Suite
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Powerpoint
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Salesforce
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New Forma
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Tableau
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OneView
Education
MASTER OF SCIENCE, ARCHITECTURE
NewSchool of Architecture & Design, 2021
BACHELOR OF ARTS, ADVERTISING
University of West Florida, 2017
Minor: Marketing
Certifications
GPRO FUNDAMENTALS OF BUILDING GREEN
Urban Green Council, 2020
DIGITAL MARKETING CERTIFICATION
University of West Florida, 2017
Honors + Awards
WOMEN IN GREEN SCHOLARSHIP
San Diego Green Building Council, 2019
PRESIDENTS AWARD SCHOLARSHIP
NewSchool of Architecture & Design, 2019
PRESIDENTS & DEANS LIST
NewSchool of Architecture & Design, 2020 - 2021
University of West Florida, 2016 - 2017
Professional Organizations
Society of Marketing Professional Services (SMPS)
Member, 2020
American Institute of Architecture (AIA)
Member, 2020
San Diego Architectural Foundation (SDAF)
Member, 2020
American Planning Association (APA)
Member, 2020
San Diego Green Building Council (SDGBC)
Member, 2020