760.504.9658
vernis.laura@gmail.com
Experience
PERKINS&WILL
MARKETING COORDINATOR | NOVEMBER 2021 - PRESENT
Proposal Lead
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Lead the development and execution of an average 5 complex RFI/RFQ/RFP's per month ensuring scope accuracy, competitive differentiators, and strategic client-centric messaging
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Serve as central point of contact throughout pursuit milestones, clarifying approach, gathering technical collateral, and crafting visually-compelling submittals and presentations
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Facilitate proposal-related kickoff calls and check-in meetings both internally and externally with partners to delegate outstanding tasks
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Conduct weekly procurement go/no-go assessments with project leaders, marketers, and practitioners to optimize and support business initiatives
Firmwide Business Operations
Spearheaded the development a "Marketing Toolkit" database–– an internal resource designed to support 2,800+ staff globally, improving efficiency and consistency in marketing request workflows.
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Facilitated workshops with marketers, developers, and business leaders to identify challenges
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Analyzed existing products to innovate business tools and resolve technical issues
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Provided technical and creative direction to IT and development team using UX driven research
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Compiled key narratives, pursuit collateral, and assessed winning proposals across disciplines
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Populated database with strategically identified resources to streamline search results
GENSLER
MARKETING COORDINATOR | AUGUST 2021 - NOVEMBER 2021
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Responded to an average of 5 SOQ/RFI/RFQ/RFP's on a monthly basis ranging in complexity
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Developed high-impact presentation collateral for shortlisted proposals
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Designed portfolios, brochures, and booklets to use as client collateral deliverables
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Maintained Salesforce database of opportunities and pursuits for review with leadership
BNIM ARCHITECTS
BUSINESS DEVELOPER | MARCH 2021 - AUGUST 2021
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Developed and maintained client relationships within strategically targeted market areas
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Identified potential opportunities and partnerships via strategic alignment efforts
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Leveraged professional relationships with targeted clients to promote partnership opportunities
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Produced effective proposals and presentations in response to RFI/RFQ/RFPs
AVARCAS USA
MARKETING COORDINATOR | MARCH 2019 - APRIL 2021
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Improved customer experience and increased retention by resolving CX issues
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Crafted strategic content for campaigns, social media, and website collateral
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Increased brand awareness via collaborations, campaigns, and optimizing SEO
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Analyzed competitors and business models for opportunities to innovate and improve CX
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Responded to over a hundred customer service related emails on daily basis to resolve issues
Client Types
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Commercial
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Real Estate
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Education
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Financial Advisory
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Government
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Healthcare
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Law
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Private Equity
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Residential
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Tech
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Transportation
Skills
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InDesign
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Illustrator
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Photoshop
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Wordpress
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Premire
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After Effects
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Miro
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Adobe Creative Suite
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Microsoft Office Suite
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Powerpoint
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Salesforce
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New Forma
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Tableau
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OneView
Education
MASTER OF SCIENCE, ARCHITECTURE
NewSchool of Architecture & Design, 2021
BACHELOR OF ARTS, ADVERTISING
University of West Florida, 2017
Minor: Marketing
Certifications
GPRO FUNDAMENTALS OF BUILDING GREEN
Urban Green Council, 2020
DIGITAL MARKETING CERTIFICATION
University of West Florida, 2017
Honors + Awards
WOMEN IN GREEN SCHOLARSHIP
San Diego Green Building Council, 2019
PRESIDENTS AWARD SCHOLARSHIP
NewSchool of Architecture & Design, 2019
PRESIDENTS & DEANS LIST
NewSchool of Architecture & Design, 2020 - 2021
University of West Florida, 2016 - 2017
Professional Organizations
Society of Marketing Professional Services (SMPS)
Member, 2020
American Institute of Architecture (AIA)
Member, 2020
San Diego Architectural Foundation (SDAF)
Member, 2020
American Planning Association (APA)
Member, 2020
San Diego Green Building Council (SDGBC)
Member, 2020